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We make small businesses better by making you more effective.

Book your 15-minute discovery call

Find out how we can help your business:

  • The benefits we can bring
  • How long it may take
  • How much it may cost
Book now

Micro Business Audit

In 1 month we can change your business

For only £400 we’ll look at your 4 critical business areas:

  • Finance
  • Business Development
  • Customer Service
  • Time Management

We’ll provide a strategic road map to help you move forward.

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Business Start Up Support

In 1 month we will help you build for success.

For only £400 we’ll help you structure your 4 critical business areas:

  • Finance
  • Business Development
  • Customer Service
  • Time Management

We’ll make sure you have the structures in place to succeed.

Find Out More

effectivenow is a people-based consultancy aimed,  primarily, at SMEs. We make your business more successful by making you and your people more effective.

Nobody knows your business better than you. Your customers. Your marketplace. Your products and services. Your tools, technology and processes. You know your business best but sometimes some things need to change. We can help you with all of that.

From sole traders through to the largest corporate clients it’s all about TRUST. We’re happy to be a little bit different from the norm. It all starts with you and your people.

Our approach puts people before profit. Performance before results. Listening and understanding before action. We work with you to define your success. And find effective solutions to deliver that success. Then work with you to deliver that success. Not just theory. Not just plans. Coaching, consultancy and support to deliver actual results. #effectivenow

Coronavirus recovery packages

  • Come back stronger planning
  • Post-Covid-19 strategy refresh
  • Remote working strategies
  • Post furlough re-engagement
Discover how we can help
We work with clients who have these challenges:
Struggling with or frustrated  by a need to change
Looking to drive growth
Want to convert more ‘win opportunities’
Possible strategic confusion or misalignment
Ineffective teamwork & staff engagement
Poor communication within the business
Uncertainty around the best approach to become more effective & profitable

What we do

Getting to know you Effective listening Report &recommendations Effective solutions Mentoring & support

First meeting

Work with you to understand what you are looking to achieve within your business

Understand your challenges

Discuss what obstacles are holding you back; what has worked for you so far, and what help you need to move forward

Identify opportunities

Agree the building blocks you need to have in place to make you:

  • 20% more money
  • 20% more time
  • 20% less effort
  • 100% happier

Understand you

Work with you to understand what you are looking to achieve within your business, your priorities and timescales.

Understand your people

We take the time to get to know your company, teams and individuals. We give everyone their voice.

Define your success

We help you define what good looks like, how to get there and how progress is measured.

DIY solutions

Where we can we will share the tools, knowledge and experience to allow you to put your own solutions in place.

Effective solutions

We have a portfolio of proven solutions which we can tailor to your needs.

Partner solutions

As required we have a growing list of trusted partners who can be called upon to help you if appropriate.


Change isn’t easy. We can act as your trusted confidante to bring out the “best of you”.


Everyone needs a little help sometimes. We can “train the trainers” or be there when you need us.


It takes time to change habits. We will work with you to get you to where you need to be as quickly as possible.

Happy customers

  • 20%

    more money

    Top line or bottom line we can significantly increase your finances.


    less effort

    Put in less effort to get more output. Its a no brainer!

  • 20%

    more time

    Allows you to work “ON” the business rather than “IN” the business.


    more happiness

    Life is too short to be unhappy at work.

Who we are

Frequently Asked Questions

We’re a people-based coaching and consultancy business that’s a wee bit different. It’s all about you, your people and your business. We work with you to get you the success your after.

It’s easy: just give us a call or let us know a good time to chat. Everything is worked around you.

20/20/20/100. We pride ourselves on delivering a minimum of 20% more money, 20% more time, with 20% less effort and doubling your happiness (100% more). All within the first year of engagement. We also, typically, provide at least a 10x Return on your Investment (RoI).

Typical engagement with us starts at 6 months. We’ll work with you as long as we’re adding real, demonstrable value. Typically we work at your pace and the starting weeks and months are busier to get you properly on the road to your success.

It depends on your size and circumstances. Sole trader support typically starts at £250/month. We don’t charge by the hour/day/project but flex according to your specific needs in real time.

We have a proven engagement model to get you where you need to be. Everyone is different but it starts with you, effective listening to define your success and solutions to get you there.

Let’s talk and you can be the judge of that. Or have a look at what some of our happy customers have to say about us.

Give us a call and we can share a range of ways that we can help you come back stronger from the impacts of the COVID-19 global pandemic. Don’t try and do it yourself.

We’ve worked with clients of all sizes, in all sectors but the sweet spot is SMEs from sole traders up to around 50 employees. There are testimonials and partners for your review, or give us a call if you’d like to know more.

It’s often the case that you know something needs to change without, specifically, knowing what that change needs to be. It can be tempting to treat the symptoms but let’s have a chat and see if we can get to the root cause.

Our office is in Eskbank, Midlothian and many of customers are local or in the Central Belt of Scotland. The kettle is always on if you’re nearby. That said, with the joys of video-conferencing we also have clients across the UK, Europe and beyond.

Our partnership model

Effectivenow is all about people. One of the ways we work is by acting as a catalyst and putting good people in touch with others. That’s where the effectivenow partnership model comes in. Like minded souls with unique skills and experiences that you could benefit from, or who could benefit from knowing you.

It’s a win, win, win and it helps make us happy, healthy and effective. #effectivenow

See some examples of our growing list of effectivenow partners below:

Contact Us

    Mark Blair
    07825 68 6971

    Jonathan Harkins
    07464 892 045